The Lifetime Value of a Customer
Understanding the Value of Your Customer Base - By Robert Ciccone
It's a common occurrence for business owners to be uncertain about creating a marketing budget because they don't know how to estimate what they should be spending and where or how they should be spending it.
Some are even concerned that they can't afford to spend money on marketing. The solution to these issues is to understand and apply the concept of "The Lifetime Value of a Customer".
In this article, you'll learn the formula for calculating Lifetime Value and how to leverage this "hidden marketing asset" in your business.